Andrea Santi - MDEF course
  • About me // MDEF journey
  • Term 1
    • U.U \\Design Studio 01
      • \\Design Space
      • \\Prototype 4 David
      • \\1PP intervention
      • \\Collective design intervention
    • ^_^ \\The machine Paradox
    • =_0 \\Living with our own idea
    • "_" \\Extended Intelligences
    • *_* \\Design with others
    • °_° \\Biology 0
    • ù_ù \\Agricolture 0
    • !_! \\Digital Fabbrication
    • -.- \\Documenting Design
    • Design Dialogues 01
  • Term 2
    • U.U \\Design Studio 02
    • w_w \\Situated Design
    • £^_ \\Living materials
    • |"_"| \\Collective intelligence
    • °<" \\Communicating ideas
      • Project Description prompt
    • *-2\\H(n)machine
    • "_" \\Extended Intelligences 2
    • *-_ \\Micro challenges
    • Design Dialogues 02
  • Term 3
    • Design Studio 03
    • Micro Challange
  • Final projects
    • Design Publications
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On this page
  • \\ INTERVIEW (w. Mohit)
  • MEDIA_ instagram account
  1. Term 2

°<" \\Communicating ideas

Previous|"_"| \\Collective intelligenceNextProject Description prompt

Last updated 3 months ago

It was a course landed by Paulo and Saùl based on how communicate our ideas. Simply this was a course to improve our story telling, because every project has a different designer, story and meaning. Every things (object, people, landscape etc...) has a story, the human brain is made up of cognitive machinery necessary to recognize remember and tell story; KNOWLEDGE is an addittion of various storty that remain in the history as a cultaral,politcs, way to live or cooking (etc..) topics.

Every story has a concept and every concept has to been explained to a person by society or story or ethical; each concept comes out from a Time and a Context so an important method is to look at that with a zoom in or a zoom out.

Each story has to answer at different question, who? where? what? how? why? for whom?

  • Context when and where story take place (PLACE and TIME)

  • Character who is the story telling about?

  • Point of view who tells the story?

  • Argument why and how?

We understand that we need to generate an emotional connection with your stories

  • A CAPTIVE START (3 seconds)

  • DETAILS give credibility

  • INTRIGUE

  • CONFLICT

  • ARCHETYPES

  • METAPHORS (exageration/curiosity)

  • CHARACTER TRANSFORMATION

  • WOW !!! movie ending

\\ INTERVIEW (w. Mohit)

MEDIA_ instagram account

I choose to use for now this media to try to involve people in what I'm doing here. I think that for now is only just a prototype about what I wanna do, because I think I'll have to creat more quality content but for now is good like that (maybe in a future I'll have a social media manger xD).

In this account you could find my MDEF's journey with a funny way to explain my point of view and my projects. I choose this approach because I think that you'll involve people and create community with eye-catching/funny/spontaneus post, so if people are interested they could have a look on my website (post's description has always a website's reminder).

This account is made to show my MDEF journey project, but also to explore who I am. So you'll find some random photo of me or also I made some higlites story to show my previous project and like create a sort of story telling about my design carrer.

Instagram (@_desainz)
higlites stories
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