°<" \\Communicating ideas

It was a course landed by Paulo and Saùl based on how communicate our ideas. Simply this was a course to improve our story telling, because every project has a different designer, story and meaning. Every things (object, people, landscape etc...) has a story, the human brain is made up of cognitive machinery necessary to recognize remember and tell story; KNOWLEDGE is an addittion of various storty that remain in the history as a cultaral,politcs, way to live or cooking (etc..) topics.

Every story has a concept and every concept has to been explained to a person by society or story or ethical; each concept comes out from a Time and a Context so an important method is to look at that with a zoom in or a zoom out.

Each story has to answer at different question, who? where? what? how? why? for whom?

• Context when and where story take place (PLACE and TIME)

• Character who is the story telling about?

• Point of view who tells the story?

• Argument why and how?

We understand that we need to generate an emotional connection with your stories

• A CAPTIVE START (3 seconds)

• DETAILS give credibility

• INTRIGUE

• CONFLICT

• ARCHETYPES

• METAPHORS (exageration/curiosity)

• CHARACTER TRANSFORMATION

• WOW !!! movie ending

\\ INTERVIEW (w. Mohit)